FREEZE-DRYING
GRUME TAKES THE WATER OUT OF ITS ACTIVES.
THAT ALONE IS WHAT SEPARATES A BEAD FROM A JAR OF CREAM.
WHY SO MUCH
WATER?
THE MOMENT AN ACTIVE MEETS WATER, IT STARTS TO BREAK DOWN. TO ROT. CONVENTIONAL SKINCARE IS UP TO 95 % WATER, SO IT NEEDS PRESERVATIVES TO STAY SAFE AND POTENT ALL THE WAY FROM THE LAB TO YOUR BATHROOM. WATER IS NOT AN ACTIVE. IT IS WHAT YOU PAY FOR, SHIP, AND STABILISE INSTEAD.
REMOVE THE WATER,
NOT WITH HEAT
FREEZE-DRYING FREEZES THE SUBSTANCE, THEN LOWERS THE PRESSURE UNTIL THE ICE TURNS STRAIGHT INTO VAPOUR. THE WATER LEAVES WITHOUT EVER BOILING, SO THE ACTIVE IS NEVER COOKED. IT IS THE SAME TECHNIQUE USED FOR ASTRONAUT FOOD — AND THE REASON A FREEZE-DRIED STRAWBERRY KEEPS ITS SHAPE, ITS COLOUR AND ITS TASTE.
WHAT IT CHANGES
WITHOUT WATER, ACTIVES KEEP FOR YEARS WITHOUT LOSING THEIR PROPERTIES. NO PRESERVATIVE TO ADD. NO TEXTURISER. NO FRAGRANCE TO MASK ANYTHING. ONE BEAD, ONE ACTIVE, NOTHING ELSE.
WHAT IT DOES
NOT DO
FREEZE-DRYING DOES NOT MAKE AN ACTIVE STRONGER. IT DOES NOT INVENT ONE EITHER, AND IT DOES NOT REPLACE FORMULATION WORK: YOU STILL NEED THE RIGHT MOLECULE, AT THE RIGHT CONCENTRATION, FOR THE RIGHT SKIN. WHAT IT DOES — AND IT IS ALREADY A LOT — IS GUARANTEE THAT WHAT THE BOX CLAIMS IS STILL THERE ON THE DAY YOU APPLY IT. A SERUM OPENED SIX MONTHS AGO CANNOT SAY THE SAME.